Author Description

The busier you are, the more important it is to grab the other person's attention in an instant. In addition to what you want to say, you have to take into account what the other person wants to know. How do you get a buy-in when you only have a few minutes to fight for your idea? In an age where we wake up in the morning and are bombarded with information, attention is a prize to be earned, and the ability to express yourself is the key to winning. Ross once set up a half-hour meeting with a TV director to explain a new program idea, but then the director's schedule got delayed and he gave Ross just a few minutes. He used the 7 steps in this book to tailor his message to the other side and get the idea adopted...