Author Description

Review "Everything living will die. That is a radical way to kick off a management book that indeed is as bold as the title suggests. A firm believer in life cycles and big data, Magnus describes, explains, and illustrates what companies need to do to jump to new S-curves, not just extending the one they're currently on. His book comes with a warning: radical innovation happens in surprising ways and places, so we better start to play bold. What are you waiting for?" -- Dr. Johan Roos | Professor and Chief Academic Officer of HULT; co-inventor of LEGO Serious Play "Magnus Penker, a celebrated Swedish innovation practitioner, argues that everyone can learn how to innovate once the key elements and rules of successful innovation are understood. His book, Play Bold, lays out those elements and rules, and shows how they work in practice. It is thought-provoking and is a must read." -- W. Chan Kim | The BCG Chair Professor of INSEAD Business School & the World's #1 Management Guru by Thinkers50"Like his prior works, Penker's newest book is packed with practical insights, presented in a solid evidence-based framework, and organized to be immediately useful. Beyond this, Play Bold reads like an inspiring conversation (or perhaps podcast) with a truly bold player who has spent time in the trenches in multiple industries and regions. He topples conventional "rules" of innovation in ways that are thought-provoking, challenging, and not for the faint-hearted! While this book will not convince the fearful to innovate, committed innovators will be emboldened and informed about HOW to better their innovation successes. Play Bold joins Penker's other materials on my small shelf of go-to resources." -- Eric C. Peterson, PhD | Associate Director of Innovation at Carrier "The innovation economy is a reality now and no business will survive without innovation management. This book is a must-read and Magnus provides thought-provoking ideas to innovate innovation! His non-inti