Author Description

Relied on by the industry for more than 80 years, they're your authoritative source for inside information on this vital and dynamic business. The Red Books "TM" hand-deliver the latest facts and the competitive data you need to survive in a fast-paced and ever-changing advertising industry. This information is invaluable when determining the top advertisers... how much advertisers spend and where they spend it... who the key industry personnel are... and much more.