Author Description

While associate dean of the business school and director of the International Business Education and Research (IBEAR) program at the University of Southern California, I had the good fortune to work with John Graham and Yoshi Sano. Their book has brough to fruition some of the basic goals we established more than (ten) years ago. In particular, the book is an important step toward bridging cultural differences and thereby reducing transaction costs of business relationships between the two largest economies of the free world: Japan and the United States. Executives of any company having present or future interests in Japan must read and follow the recommendations presented here.