Author Description

Cover -- Half-title page -- Series page -- Title page -- Copyright page -- Contents -- List of Figures -- Foreword by Professor Graeme Dinwoodie -- Preface -- Table of Cases -- 1 Introduction -- 1.1 Overview -- 1.2 Scope of This Book -- 2 Relevant Insights from Cultural Studies on Contemporary Fame -- 2.1 Overview of Cultural Studies -- 2.2 Existing Legal Literature and Cultural Studies -- 2.3 Relevant Insights from Cultural Studies -- 2.3.1 The Celebrity as Defined by Widespread Public Identification -- 2.3.2 The Celebrity as a Cultural Sign -- 2.4 Interim Observations -- 3 The Right of Publicity in the United States -- 3.1 Outline of a Right of Publicity Claim -- 3.2 Overview of the Theoretical Justifications for the Right of Publicity -- 3.2.1 Lockean Labour Considerations -- 3.2.2 Unjust Enrichment Considerations -- 3.2.3 Incentive Creation Considerations -- 3.2.4 Allocative Efficiency Considerations -- 3.3 The New Deal -- 4 Right of Publicity and Indicia of Identity -- 4.1 The 'Use of Identity' Requirement in a Right of Publicity Claim -- 4.2 Identifiability: Name, Likeness and Other Indicia of Identity -- 4.2.1 Name -- 4.2.2 Likeness -- 4.2.3 Evocative Aspects of Identity -- 4.2.4 Interim Conclusions -- 4.3 Evocative Use and Identification -- 4.3.1 The 'Well-Knownness' of a Celebrity: A Cultural Studies Perspective -- 4.3.2 Evocative Identification of a Well-Known Individual by the Audience -- 4.4 Summary and Conclusions -- 5 Right of Publicity and the Appropriation of Commercial Value of Identity -- 5.1 The 'Appropriation of Commercial Value' Requirement in a Right of Publicity Claim -- 5.1.1 Definition of 'Commercial Value' -- 5.1.2 Definition of 'Appropriation' -- 5.2 The Difference between Use in a Commercial Context and Use of Associative Value -- 5.2.1 Incidental Use Doctrine to Exclude First Amendment-Protected Uses