Author Description

This Multi Pack consists of Exploring Corporate Strategy, Sixth Edition, by Gerry Johnson and Kevan Scholes (ISBN: 0273651129) and Key Management Models by Steven TenHave (ISBN: 0273662015) Exploring Corporate Strategy is Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas. Key Management Models takes the reader through each of these essential management tools in a clear, structured and practical way by answering the following key questions: What's the big idea? When do I use it? In the final analysis, is it any good? From essential management tools like kaizen, overhead value analysis and benchmarking, to models developed by Gods of management thinking like Belbin, Handy, Kotter and Mintzberg, you'll find dozens of new ways to improve your business and from now on you'll never have to admit you don't know your way around risk reward analysis.