Author Description

Exploring Corporate Strategy Enhanced Media Edition Text and Cases 7th Edition: Text and Cases, 7/e Companion Website with Gradetracker: Student Access Card: Johnson, Exploring Corporate Strategy, 7/e Key Management Models, 1/e The most influential management models in the world from activity-based costing to value chain analysis: what they mean and when to use them. Airline: A Strategic Management Simulation, 4/e Easy to start-up and use—even for students and instructors with no computer experience—this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.