Author Description

Introducing Canadian readers to the most prominent methods of business research in use today, this groundbreaking text reflects contemporary practice by providing balanced coverage of both qualitative and quantitative research methods. Treating even the most challenging concepts with refreshing clarity, the text draws on wide-ranging examples as well as over 400 Canadian and international sources to encourage students to consider the practical and philosophical implications of each step in the research process. In-depth and accessible, with a wealth of pedagogical features, this is the only text of its kind to approach business research methodology from a Canadian perspective.