Author Description

Product Description [Recorded Seminar featuring Zig Ziglar, Tom Hopkins, Larry Iverson][Includes bonus audiobook and PDF Workbook: 'Own the Zone'] Increase your revenue with advice from some of the best in business. What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business. This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales. But great marketing skills are often not enough to increase revenue. Included here are sales lessons from the world's greatest salesman, Zig Ziglar. America's number one sales trainer, Tom Hopkins, provides an overview of the perfect sales process. Plus learn: * P. T. Barnum's rules for success * How to create a Super-Brand * How to convert website visitors into buyers By combining the best of marketing and sales lessons, your business will thrive after you listen to this program and read the marketing plan booklet. About the Author Zig Ziglar (1926-2012), world-renowned author and speaker, had an appeal that transcended barriers of age, culture, and occupation. During his lifetime he traveled over five million miles across the world delivering powerful life-improvement messages, cultivating the energy of change. He wrote thirty celebrated books on personal growth, leadership, sales, faith, family, and success; ten were on the bestseller lists. Mr. Ziglar's books and tapes have been translated into over thirty-eight languages and dialects. Tom Hopkins, The Builder of Sales Champions, is the author of the million-plus selling book, How to Master the Art of Selling. Over four million students worldwide ha