Author Description

FCF was written with one strongly held principle in Corporate Finance should be developed in terms of a few integrated, powerful ideas. RWJ took a hard look at what was truly important and useful; in doing so, they eliminated topics of dubious relevance, downplayed purely theoretical issues, and minimized the use of extensive and elaborate calculations to illustrate points that are either intuitively obvious or of limited practical use. As a result of this process, three basic themes became the central focus of An Emphasis on Intuition, A Unified Valuation Approach, and A Managerial Focus. And remember, every text purchased from Irwin/McGraw Hill comes packaged free with F.A.S.T. software, and calculator supplement cards.