Author Description

In this PR News guidebook you'll find the freshest and smartest ideas for measuring the impact of public relations and tying your efforts to key business objectives and performance indicators, from awareness to sentiment and perception, from influence and advocacy to action and participation. Chapters Include: -Overview and Research -Tying PR to the Bottom Line -Reputation Management -Stakeholder Communications & Internal PR -Measurement and Social Media -Proving PR's Worth -Barcelona Principles and Dashboards Find out more at: www.prnewsonline.com/pr-measurement-guidebook-vol7