
This comprehensive document provides transportation researchers, planners, managers, and others with professional advice on how to design, plan and execute effective communication campaigns that convey the value of research projects or programs. It covers the elements of good communication practices, the communication process, evaluation and feedback, and targeting specific audiences. This is a practical document, offering quick tips, detailed how-to descriptions, and useful resources and templates.
Page Count:
61
Publication Date:
2009-01-01
ISBN-10:
030911764X
ISBN-13:
9780309117647
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