Author Description

Avoid the mistakes of early movers and adapt the winning strategies of the profit-making leaders in today's global electronic marketplace. As The Search for Digital Excellence makes clear, you can't develop a smooth-running Web-based organization and business overnight. But you can significantly reduce the time it takes to do it by exploiting this book's dozens of detailed case studies, which cover large and small industries and spotlight the lessons learned by today's E-commerce pioneers. You'll shorten your Web-based technology learning curve when you see how: Marshall Industries and MCA/Universal took different but equally valid approaches to implementing E-commerce; Silicon Graphics uses a highly distributed intranet to improve communication, workflow, and collaborations, and to reduce cycle times; Bank of America's experimental approach to implementing Internet-EDI contrasts with McKesson Corporation's rapid application development; Ford Motor Company's global internetworking initiative helps to shorten new car development times and customize products for specific markets; CyberGold and Inktomi employ Web-based technologies to build lasting ties to customers and partners; Boeing and Fruit of the Loom have forged cost-effective electronic links to suppliers and distributors; Onsale and Virtual Vineyards have become dynamic virtual organizations and have established vibrant, novel marketspaces. Your firm's future success lies in its ability to develop a consumer-based, Web-centric operation quickly and efficiently. The Search for Digital Excellence enables you to do both, by highlighting the model companies that have made this crucial transformation.