Author Description

Considerable change has occurred within distribution channels over the past several years. Distribution Channel Managers and Professionals in Distribution need a textbook that places less emphasis on the detailed mechanics of accounting and finance. Instead, the relationships on how business and investment decisions affect firm profitability is now required. Further, external parties such as suppliers, customers, investors, and creditors are interested in the future financial condition of firms in a distribution channel. The purpose of this customized edition is to provide those managers and professionals with such an understanding.