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Along the New Jersey Shore. Boardwalk for Long Branch; Many Improvements Promise, July 10, 1904 (in Local Color Collection Vol. 001 ) LONG BRANCH, N.J., July 9. -- Not in many years has there been such interest taken in the welfare of this place as at the present time. Since it has received its new charter and is now termed a city every one residing here, from the Summer cottagers to the all-year-round-residents, is talking improvements, many of which are already under way.