Author Description

"Presents the materials for a course which is designed to instruct students in the application of persuasion theory and research in the preparation and in the evaluation of persuasive presentations. This course is experiential in design. Students form persuasive companies for the duration of the class. Within the context of a relative few constraints, these companies select the persuasive focus of their presentations and the strategies they will develop in attempting to persuade a target audience, which in this context is their classmates and the class instructor"--Page v