Bibliography -- 5 Defamation: Proof of Fault -- New York Times Co. v. Sullivan -- The Rationale for the Ruling -- Public Persons Versus Private Persons -- Who Is a Public Official? -- Job Description -- Summary -- The Nature of the Story -- All-Purpose Public Figures -- Limited-Purpose Public Figures -- Lower-Court Rulings -- The Nature of the Controversy -- The Plaintiff's Role -- Businesses as Public Figures -- Public Persons Over Time -- Involuntary Public Figures -- Private Persons -- Summary -- The Meaning of Fault -- Negligence -- Actual Malice -- Knowledge of Falsity