Author Description

The first complete book about business-to-business direct marketing completely updated and revised in October 1999. Over 500 pages, 10 chapters; Business-to-Business Direct Marketing; Direct Marketing Planning; Lead Generation Programs; Database; Promotion; Telemarketing; Telemarketing; Catalogs; Space Advertising; The Internet. The perfect book for the experienced business marketer as well as those just starting their first effort. This is the 3nd edition of the book.