Author Description

International Business, Second Edition is a simply written, up–to–date introduction to the field of international business that immerses your students in the real world of business in the global marketplace. Punnett and Ricks make their comprehensive discussion lively and interesting for students by filling the text with real–world mini–cases and anecdotes from business practice. The authors discuss major topics using a logical framework, covering the macro, environmental dimensions of international business before covering the micro topics. Throughout, the authors maintain a simple, straightforward writing style even while provided extensive coverage of complex theories and models.