Author Description

The fourth edition emerged as the number one textbook in the introduction to business market. In large measure this was due to the most aggressive product development plan ever implemented, involving over 200 “intro” faculty and many students throughout the country. The results were astounding! The number of students using Understanding Business doubled! Faculty embraced Understanding Business as never before. For this fifth edition, there are a few essential things to understand: This 5/e has been through the an intense, customer-driven development plan - hundreds of professors were reviewed, many students critiqued, and nine focus groups were held across the country in order to develop the most customer-driven and effective teaching resource ever. Technolgy – look below under Features and under Supplements to learn more about the this hot topic! The Perfect Author Team – You have the perfect author team to help you sell and to maintain credibility of the text. Jim is a community college Intro to Business teacher; Bill is a 4-yr school Intro to Business teacher; Susan is an educational expert. None of our competitors can say that. And for those of you who do not yet know the authors, you will find them to be a tremendous resource in helping you to close business! They are here for us! Supplements Package - Integrated Teaching and Learning System and the extensive supplementary items (described below) cannot be touched by our competitors. Business Week Edition – None of our competitors will have this option!