
This book demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations.
Page Count:
442
Publication Date:
2009-01-01
ISBN-10:
0077124731
ISBN-13:
9780077124731
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