Author Description

The revolution of big data and AI is changing the way businesses operate and the skills required by managers. The fourth edition of this popular book improves the material and includes several new case studies and examples. There are new chapters discussing recent innovations in areas such as natural language processing and large language models. The fourth edition has benefitted from the expertise of three new co-authors. The book: Explains the most popular machine learning algorithms clearly and succinctly Provides many examples of the applications of machine learning in business Provides the knowledge managers need to work productively with data science professionals Has an accompanying website with data, worksheets, and Python code