Author Description

The Handbook of Creativity Assessment provides a holistic overview of the current theories and methods used to evaluate creativity. Setting out clear guidance for the effective assessment of both creative potential and creative performance, it paints a comprehensive picture of the beneficial nature of measuring creativity accurately, however it is expressed. Eminent authors discuss factors that can affect the nature of creativity, such as openness and intellect, and carefully analyze human traits, including gender and personality, to determine whether they also have an impact on creativity. Key issues including differing research contexts and research economics are acknowledged to highlight the complexities of the field. Ultimately, the Handbook argues that creativity can be accurately assessed, and when it is, our understanding is expanded and it is easier to support creativity and its benefits. Scholars of creative studies, innovation, research methods, psychometrics, and education will appreciate the contemporary and historical methodologies explored within this Handbook. The explorations of real-world creativity assessments are also beneficial for educators and management practitioners.