Farmers use ammonium nitrate, and so do eco-terrorists...When his three sisters escape to the city Alexandre is left to run the family farm. Though reluctant, he commits himself to honouring the traditional methods that prioritise the welfare of his cattle, and produce the highest quality meat.But the world around him is changing. The insatiable appetites of supermarkets and fast food chains demand that standards be sacrificed for speed. As Alexandre struggles to balance his principles and his livelihood, he is drawn to the beautiful Constanze, part of a group of environmental activists keen to draw him into their cause. Selling over 100,000 copies in France, Serge Joncour's vibrant, ambitious novel calls us to open our eyes to thedamage done by modern hyperconsumerism, both to our planet and to our collective humanity.