Author Description

This practical guide helps steer companies that are setting up or restructuring their operations for the Common Market of the South. Numerous case studies, from the pioneering automotive industry and other industrial and consumer-goods producers, provide you with the inside intelligence you need to adapt your own Southern Cone businesses for optimal efficiency and competitiveness. This report will help you: Find out the business implications of this fast-developing single market Get help in setting up or restructuring your operations for the trading bloc Gain insight into other companies' strategies, both successful and not Discover operational obstacles and how you can overcome them Gauge investment opportunities in Mercosur's strategic industries