Author Description

In this text students not only read about business,they experience it firsthand in every chapter through a variety of highly involving activities that no other text can match. Students appreciate its up-to-date,real-life examples,its lively conversational writing style,and its eye-opening contemporary graphics. With its critical thinking activities,international examples throughout,coverage of current events,integration of ethical issues,and video exercises,this edition conveys the excitement and flavor of business better than any other textbook.