Author Description

<p>Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.</p><p>For principles of microeconomics courses.</p> Connecting economics to students’ lives <p><strong>Microeconomics for Life </strong>presents concepts and strategies for making smart economic choices as a consumer, businessperson and citizen. Rather than simply training economists, it takes a literacy-targeted (LT) approach to help students “think economically.” By prioritizing practical scenarios over theory and formulas, Cohen and Wolla aim to have a direct impact on students’ careers and life choices.</p> <p>To meet the needs of economics majors, the text supports various approaches to teaching microeconomic principles: LT, traditional and model-focused, and combined approaches. Three Keys to Smart Choices, a framework for economic decision-making, is visually represented throughout the content to help students choose which direction to take at key junctures.</p>