
¿If It¿s Not Fun, Why Do It?¿ ¿Bus. Has a Responsibility to Give Back to the Community.¿ To Ben Cohen and Jerry Greenfield -- better known as Ben and Jerry -- these slogans represent a philosophy of bus. and a way of life. From the day they founded Ben and Jerry¿s in 1978, through the twists and turns of building a multi-million-dollar international co., they have been committed to turning bus. into a tool for social change. They call their method ¿values-led bus.¿ and explain what it is, why it¿s the best model for bus. today. Using examples from their own experiences and from those of other entrepreneurs, they show how a company¿s commitment to progressive social values translates into profit, in the form of unprecedented customer and employee loyalty. Illus.
Page Count:
300
Publication Date:
2008-09-01
ISBN-10:
1437951902
ISBN-13:
9781437951905
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