The Oxford Literacy Web is an exciting new literacy programme designed to guide schools successfully through the primary years. Fitting the requirements of the National Literacy Strategy, National Curriculum in England and Wales, English Language 5-14 in Scotland, and Common Curriculum in Northern Ireland, the Oxford Literacy Web guides pupils through the core skills associated with learning to read and write with a diverse range of literary styles within the genres of fiction, non-fiction, rhymes, language, and poetry. The "Letters, Sounds, and Rhymes" strand is a unique programme, developing phonological awareness and phonics knowledge throughout the infant years. Big ABC Book provides a jumping-off point for alphabet work. It can be used to teach alphabetical order and initial letter sounds and names through alliterative rhymes. There is one page per initial letter plus pages for the digraphs ch, sh, th, and wh. Each page features a highly alliterative rhyming couplet beginning with the relevant letter of the alphabet. There is one central image in the artwork which is also pictured on the Sound Activity Cards and elsewhere in the materials, so children link the image and the letter sound.