Author Description

<p><b><i>'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.'</i></b></p> <p><b>Suzanne Moore, Columnist, <i>The Guardian</i></b></p> <p><b> </b></p> <p><b>ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?</b></p> <p><b> </b></p> <p>If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.</p> <p> </p> <p>This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:</p> <p> </p> <p>· <b>Design your website</b> – how to create a site and make sure your customers can find it</p> <p>· <b>Use social media to your advantage</b> – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more</p> <p>· <b>Create engaging online content</b> – how to publish valuable, interesting and sharable content for your blog, podcast and website</p> <p>· <b>Develop an online marketing plan</b> – build your customised plan and measure your results</p> <p> </p> <p>Covering every major online platform, and some smaller ones too, <i>Get Up to Speed with Online Marketing</i> will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!</p> <p><b> </b> </p> <p><i>‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.</i>’</p> <p>Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association</p> <p> </p>