Author Description

A glimpse into the near future--the molecular economy--and how it is starting to overtake and reshape the Information Age. Today's gene mapping and molecular engineering are equivalent to the introduction of transistor radios at the advent of the information economy. Solid-state technology moved from the labs into the business arena, providing in turn the transistor, the microprocessor, and the modem--and the information business. During the next ten years, molecular technology will follow the same pattern, moving from the lab and into the basic operation of the corporation itself. The authors show that not only biological systems evolve--the rules of evolution help explain the process of change in biology, business, and the economy, thereby providing a management guide to the business world around the corner.--From publisher description.