Author Description

<b>Based on decades of empirical research and data, </b><b><i>Founders, Keepers </i></b><b>gives founders a practical roadmap for navigating the inevitable challenges that come with startup growth.</b><br><br>It’s a brutal paradox—the same founder attributes required to put a startup in motion will invariably blow it up. The difference between success and failure lies in the personal journey that every founder must pursue to avoid their own worst impulses.<br> <br>Steeped in nearly forty years of research in leadership psychology, <i>Founders, Keepers </i>begins with the same personality assessment Rich Hagberg, a psychologist and executive management coach, gives his clients. Hagberg and Tien Tzuo, founder and CEO of Zuora, help founders build a Swiss Army knife of practical tools that will give them a much better chance of making it to the next level of success. <br> <br>A guide for founders, investors, and academics alike, the result of a decade-long collaboration between a successful CEO and Silicon Valley’s “CEO Whisperer” offers readers insights into:<br> <ul> <li>The differentiators between successful and unsuccessful founders</li> <li>The three pillars of leadership that every founder needs to be successful</li> <li>The essential skills founders need to master to be successful over the long haul</li> <li>An examination of the common personality traits that lead founders to make fatally flawed decisions</li> <li>What makes founders tick, including the default tendencies and leadership styles that often undermine their success</li> <li>How founders frustrate their investors, partners and employees</li> </ul> <br>Founders may not be able to account for all the complexities of their companies, but they can account for themselves. It’s a difficult but unavoidable truth: to grow your startup, you have to grow as a person. And that’s where <i>Founders, Keepers </i>comes in.