Author Description

In Strategies for Asia Pacific: Beyond the Crisis the authors argue that the crisis in Asia - while being serious - is only a temporary phenomenon and that the need remains for Western firms to boost their position both in Asia and against Asian competition. Bearing in mind the severity of the crisis, the authors set out to stress that this region will, over time, continue to play a significant role in the global economy. The fundamental strength of Asia Pacific remains, and this, coupled with a likely move toward more transparency, greater competence, and fewer market distortions, continues to mean that Western firms cannot ignore this powerful region. Strategies for Asia Pacific: Beyond the Crisis will be invaluable for Western managers doing business in Asia, especially in the light of the recent crisis. Similarly, it will also be of interest to students and academics studying the differences between Asian and Western firms, strategies, and business logic.