Author Description

"How Digital Is Your Business? is a book for everyone in the business world. It offers profiles of the future; the in-depth story of the digital pioneers - Dell Computer, Charles Schwab, Cisco Systems, Cemex; insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM; and an analysis of the profitable dot-coms: AOL, Yahoo!, and eBay.". "While How Digital Is Your Business? has great stories and case studies, its most valuable central idea is that of digital business design and the array of powerful digital tools it offers for use in creating a digital future for your own company."--BOOK JACKET.