Author Description

This best-selling introductory survey text provides comprehensive coverage ofall functional areas within the field including management, marketing, accounting, economics, finance, law, and computer information systems. The Seventh Edition integrates an appealing design, innovative features, and extensive revisions to remain both accessible and relevant. Topical issues such as entrepreneurship, gender and diversity, change, social responsibility, and the growth of technology are included throughout to prepare students for today's business environment.<br/>The pedagogical framework continually reinforces the material, and places abstract concepts into a practical context. The combination of chapter-opening cases involving well-known companies, end-of-chapter discussions which reference these cases, Spotlights that provide a visual "snapshot" of factual data, and actual advertisements allows students to understand the material's real-world application. To maintain the length of past editions, sections addressing Risk Management and Insurance have been moved to the appendix, while the appendices on law and government have been merged together. The inexpensive, flexible looseleaf format allows students to organize the material according to their individual needs and class schedule. New! E-business issues appear in various discussions, features, and examples throughout including Chapter 4, Navigating the World of E-Business. New! Each chapter contains a Using the Internet box, highlighting web sites that address pertinent concepts, companies, or topics. New! End-of-part cases feature a video segment, encouraging students to apply learned knowledge in reality-based activities. New! A US News and World Report Career Guide accompanies each text, and compiles career-related information and appropriate articles from the magazine including "Charting Your Own Course" and "Flip-of-the-coin Jobs." New! The extensive technology package includes several study aids such as a set of 4