Author Description

Cases in Entrepreneurship and Innovation provides relevant cases that help students to effectively apply the theory or principles being addressed in any small business management or entrepreneurship course. <br><br>This casebook can be used successfully in a classroom or lecture environment to compliment undergraduate- or postgraduate-level lectures.<br><br>The cases in this casebook are all based on original research, real entrepreneurs and real businesses.<br><br>The educational value of these cases can be augmented when used in conjunction with Entrepreneurship and Innovation or Small Business Management – both published by Tilde University Press.