Author Description

Learn consumer behavior your way with ""CB"" by Babin, Harris and Galvan. Whether you prefer printed pages, online access or mobile learning, this book is built around how students like you study best. Backed by research into real student habits and preferences, the text delivers the latest trends and insights in consumer behavior through clear, visually engaging content and interactive features that fit your learning style. It’s not just a textbook, it’s a smarter path to success in your course.