Author Description

ESSENTIALS OF MARKETING takes you there--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.<br><b>Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. </b></br>