Author Description

<p></p><p></p><p><p></p><p></p><p>The <b>Third Edition</b> of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. </p><p></p><p>New to the <b>Third Edition</b>: </p><p></p><p>- New chapters on strategic planning and campaign management, research and measurement and CSR and community relations</p><p>- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding</p><p>- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.</p><p>- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. </p><p>- Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.</p><p>- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links</p><p></p><p>Praise for the <b>Second Edition</b>:</p><p></p><p>&quot;This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this &quot;involve me&quot; era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!&quot; - <b><i>Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell</i></b></p><p></p><p>'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' -