Author Description

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.<br> <br> The text has been updated to include:<br> <br> • changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication<br> • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media <br> • the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication<br> <br> Updated case studies include Starbucks, Amazon, Microsoft and British Airways.<br> <br> This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.<br> <br> Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.<br>