Author Description

<p><b>What do we need to know about language and why do we need to know it?</b><br><br>Providing the essential tools with which to analyse and talk about language, this book demonstrates the relevance of linguistics to our understanding of the world around us. <br><br> This second edition includes:<br><br>- Discussion of key areas of contemporary interest, such as neo-pronouns, translanguaging, and communication in the digital arena<br>-Two brand new chapters exploring language and identity, and language and social media<br>- A range of new and international examples<br>- New and updated references and suggested readings<br>- Tasks to aid learning at the end of each chapter<br> - A glossary of key terms.<br><br>Introducing a set of practical tools for language analysis and using numerous examples of authentic communicative activity, such as overheard conversations, social media posts, advertisements and public announcements, <i>Why Do Linguistics? </i>explores language and language use from a social, intercultural and multilingual perspective, showing how this kind of analysis works and what it can tell us about social interaction. Also accompanied by a new companion website featuring audio, video and other supportive resources for students and teachers, this book will help you to become an informed, active noticer of language.</p>