
<p>Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations. </p> <p>To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.</p> <p><br></p><br><p></p><p></p>
Page Count:
235
Publication Date:
2024-12-17
ISBN-10:
9819948460
ISBN-13:
9789819948468
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