Author Description

"Anime, involving hand drawn or computer animation, and often characterised by colourful graphics, vibrant characters and fantastical themes, is a quintessentially Japanese form of art and entertainment. Distributed through cinema, television and over the internet, it has an enormous following, not only in Japan but also, more widely, in Asia. This book provides a comprehensive survey of the historical development, industrial structure, and technical features of Japanese animation and of the overall dynamics of its globalisation. Specific chapters cover production logics, as an "emotion industry", and the involvement of a range of Asian countries both in the production of and consumption of Japanese animation"--