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Excerpt from Life, Vol. 3: July 19, 1937 <p>The pleasure that comes from Lasalle owner ship is two-fold: satisfaction with the car itself - plus an abiding knowledge that the owner has made a shrewd investment. <p>The satisfaction of driving a Lasalle, of course, is understood by everyone. But many do not appreciate the investment factor. <p>First of all, a Lasalle is inexpensive to buy. The payments are but little more, under the liberal terms of the General Motors financing plan, than you would have to make for a car in the very lowest price field. <p>About the Publisher <p>Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com <p>This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.