Author Description

<p>How to create a profitable, sustainable business developing and marketing iPhone apps</p> <p>iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, <i>Starting an iPhone Application Business For Dummies</i> will show you how to produce and market them effectively.</p> <p><i>Starting an iPhone Application Business For Dummies</i> provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.</p> <ul> <li>Identifies what goes into a successful iPhone application business</li> <li>Helps you find the market niche your applications can fill, market and promote your business, and build your brand</li> <li>Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store</li> <li>Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models</li> <li>Demonstrates effective ways to provide service and support to customers</li> <li>Written by a team that combines knowledge of iPhone app development with sound business experience</li> </ul> <p>Starting an iPhone Application Business For Dummies can help you turn your ideas into income.</p>