Author Description

What motivates people to do the things they do? Increasingly, some answers are found buried in video game design. Gamification is the process of applying game mechanics to non-gaming stuff (like marketing strategy) to get people to voluntarily do things-remarkable things that can outperform the results of traditional marketing.This is the story of Lara, a senior director at Albatron Global. Today she learns she has 24 hours to prepare for a once-in-a-decade meeting with "The Brotherhood," the triumvirate of terror that founded the company. With her career on the line, she's out of ideas and shackled to a consultant with Cheetos-stained fingers.