Author Description

In the newly revised 19th Edition of Contemporary Business, WileyPLUS NextGen Card and Loose-leaf Set Single Semester, a distinguished team of business experts delivers an accessible and intuitive introduction to central concepts in business and management. Designed to engage with and cultivate interest in the world of business, the book explores topics as varied as entrepreneurship, promotion and pricing strategies, the role of technology in modern business, and customer-driven marketing. This newest edition also includes access to the WileyPLUS NextGen digital learning environment, which provides students with intuitive digital resources that enhance the classroom experience, encourage engagement, and improve student outcomes.