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The Bronx Museum's Artist in the Marketplace (AIM) program has helped emerging artists in the New York area navigate the business side of art since the 1980s. The AIM sessions focus on practical art skills like grant writing and gallery representation, but more importantly the program brings these artists' work to a broader audience and connects them into the art network. AIM is now celebrating its 30th anniversary with two joint exhibitions at the Bronx Museum and Wave Hill: Bronx Calling: The First AIM Biennial features 72 participants from the 2010-2011 program and the smaller Taking AIM on the program's history. I recently journeyed up to the Grand Concourse for the Bronx Museum component of Bronx Calling.