Author Description

Audience: <P>Internet-Based Market Research is designed for both government and industry contracting officers and buyers of products and services and for skill levels ranging from entry-level personnel through senior buyers and contracting officers. Program management and technical staff will also benefit by gaining an understanding of the complexity of the federal market research and acquisition processes. <P>Structure: <P>Internet-Based Market Research consists of a discussion of the various methods of conducting market research to identify commercial products and services, commercial terms and conditions, and commercial acquisition practices, with special emphasis on using the Internet as a research tool. It provides a review of the different philosophical approaches to conducting market research (Chapter 1), definitions of critical terminology (Chapter 2), and guidance on how to conduct market research (Chapter 3). Students will receive an introduction to using the Internet that will familiarize them with the basic terminology and enable them to navigate the Internet with ease (Chapter 4). It provides tools to conduct extensive practical exercises using the Internet to conduct market research (Chapter 5). A class exercise is provided in Chapter 6. Federal Acquisition Regulation Parts 10, 11, and 12 (current through Federal Acquisition Circular 12, January 12, 2003) are provided in Appendix A.