Author Description

Providing The Opportunity To Acquire A Deeper Knowledge Of A Key Area Of Retailing Management - Managing The Product Range - This Important Text Is Essential Reading For Those Studying Retail Management Or Buying And Merchandising As Part Of A Degree Course. Challenging Yet Clearly Presented, It Links Academic Theory To The Buying And Merchandising Roles Within Retail Organizations And Current Operational Practice. It Covers All Retail Operations Which Revolve Around The Procurement Of Products, Including:stock Level Managementallocation Of Outlet Space Fo Retail Product Management Buying And Merchandising; Copyright; Contents; List Of Figures; List Of Mini Case Studies; List Of Boxes; List Of Tables; Preface; Acknowledgements; Introduction; Chapter 1 Product Management In A Retail Business; Introduction; A Product Defined; Retail Product Sectors; The Role Of Product Management In Retailing; The Strategic Role Of Product Management; The Strategic Role Of The Product Range; The Scope Of Retail Product Management; Retail Product Management: An Evolving Discipline; Summary; Review Questions; Discussion Questions; References And Further Reading Chapter 2 The Decision-makers In Retail Product Managementintroduction; Centralised Retail Buying Organisations; Decentralised Buying; Buying Organisation Managerial Roles; Desirable Attributes In Buying And Merchandising Personnel; Additional Buying Decision-makers; The Retail Buying Process: A Traditional View; Buying Committees; Limitations Of The Traditional Buying Process Models; Buying Groups; Consumer-led Approaches To Retail Product Management; Summary; Review Questions; Discussion Questions; References And Further Reading; Chapter 3 Category Management; Introduction Efficient Consumer Response (ecr)category Management; The Category Management Process; Category Management As An Organisational Concept; Drawbacks Of Category Management; Review Questions; Discussion Questions; References And Further Reading; Chapter 4 Selecting Products; Introduction; Identification Of Product Need; New Product Development; Product Category Life-cycles; The Influence Of Consumer Trends On The Retail Offer; Tracking Product/market Trends; The Product Selection Process; Product Selection Criteria; Summary; Review Questions; Discussion Questions; References And Further Reading Chapter 5 Supply Sourcesintroduction; Types Of Supplier; The Supplier Search; The Choice Of Supplier; Supplier Evaluation And Monitoring; Retail-supplier Relationship Development; The Interaction Approach; Stages Of Development In Retailer-supplier Relationships; Supply Chain Management; Summary; Review Questions; Discussion Questions; References And Further Reading; Chapter 6 Product Quantity Decisions; Introduction; Stock Control; Stock Management For Staple Items; Service Level; Sales Forecasting; Sales-based Ordering; Supplier-managed Inventory; Promotional Product Planning; Summary Review Questionsdiscussion Questions; References And Further Reading; Chapter 7 Product Range Management; Introduction; The Product Range; The Merchandise Budget Plan; The Assortment Plan (model Stock List); Concessions; Summary; Exercises; Review Questions; Discussion Questions; References And Further Reading; Chapter 8 Profitable Product Management; Introduction; Setting Retail Prices; The Broader Picture; Measuring Product Profitability; Negotiation; The Impact Of Mark-downs; Legal Issues; Shrinkage; Summary; Review Questions; Discussion Questions; References And Further Reading Chapter 9 Allocating Space To Products Rosemary Varley; Artwork By David Gillooley. Description Based Upon Print Version Of Record. Includes Bibliographical References And Index. English